Reebok
REEBOK
CREDITS
CLIENT
Reebok
AGENCY
Sapientnitro Campfire
PRODUCTION COMPANY
Brought To You By
DIRECTOR
Matthew Barnett & Tatjana Green

Mean Mug

REEBOK

The NHL Winter Classic pits the leagues oldest franchises against each other, in a good old fashioned pond hockey game. Reebok wanted to stoke the flames of each teams die hard fans, by asking them to “Dress For Battle” which includes, getting your game face on. Through photo and film, we captured the spirit and ferocity of a fan faceoff, while inviting others to get in on the action through various social networking sites.