Experiential & Events

Hannover Messe

The Deli & AndSo
Experiential & Events

A Canadiana speakeasy on the international stage.

Intro

BTYB worked with partner agencies The Deli and AndSo to transform a conference footprint into an immersive Canadiana speakeasy, bringing warmth, character and a distinctly Canadian point of view to the international stage at Hannover Messe.

A Canadian lodge lounge: buffalo-plaid armchairs, a tree-stump table, a stacked-firewood wall with crossed hockey sticks, and a stone fireplace with snowshoes and a Canmore pennant.

The full Canadian lodge: a stone fireplace between firewood walls with crossed hockey sticks, antler chandeliers, plaid armchairs and a raccoon swinging from a chandelier.

A guest raises a glass at a stone-fronted bar under a hanging green canoe, with chalkboard menus, maple syrup bottles and crossed snowshoes on a red wall.

A toy raccoon holding a cocktail glass swings from an antler chandelier in front of a Montreal Canadiens jersey and a vintage Rockies travel poster.

Process

From creative direction and production design through fabrication, logistics and on-site installation, BTYB developed the environment as a complete guest experience: a highly detailed, hospitality-driven space designed to invite conversation, connection and discovery within the scale of one of the world's largest industrial conferences.