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Experiential & Events

Bayer ONE

An immersive space where guests were invited to explore, engage and connect through thoughtful design, bespoke fabrication and interactive experiences.

A hand with red nails writes I hope on a cream tile in a wall of pink tiles.
  • BayerOne
  • Experiential & Events
  • New York City, 2026
  • 6 concept renders
  • Workshop activation

Intro

Bayer ONE had a brand activation designed to bring people together through an immersive, thoughtfully crafted experience. Moving beyond traditional brand presentation, the event created a physical environment where storytelling, design and human connection could intersect.

BTYB contributed creative direction, production design and custom fabrication, translating the event concept into a cohesive, tangible experience.

Concept render: asparagus, broccoli, kale and pale green blooms packed upright in a glass cube.
Concept render: a bouquet of purple cauliflower, dark kale, blackberries, blueberries and strawberries on a wine-red ground.

The activation

A One A Day mobile workshop: guests made felt mobiles at the table and left notes on a tile wall.

  • A mother smiles as her daughter threads felt shapes at a workshop table set with pink placemats.
  • Hands thread a felt egg, star and heart onto string beside a wooden hoop and a One A Day workshop card.
  • Two guests string felt mobiles at a long table in a bright room with brick and plants.

Credits

Rep Lead
Minerva NYC
Agency
Vayner Media
Event photography
Amanda Westcott

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